MAM
StarQuik selects 26FIVE India Lab as its digital and social media management partner
Mumbai: In a strategic move to rejuvenate its digital presence and amplify customer engagement, StarQuik, a TATA Enterprise, announces its collaboration with 26FIVE India Lab as the creative partner to manage its digital and social media presence. The India Lab of the US-based global strategy and creative powerhouse clinched the opportunity post a rigorous multi-agency pitch, marking a transformative chapter in StarQuik’s digital evolution.
StarQuik, an omnichannel Grocery App offering from TATA — in addition to its Star Bazaar stores — offers a one-stop destination for home delivery of grocery shopping including fruits, vegetables, non-veg and more. The brand sets itself apart by providing goods at the lowest possible prices for significant budget savings.
26FIVE will assume the mantle of driving StarQuik’s comprehensive digital, app and social media operations, with a mandate spanning from initiating dynamic seasonal campaigns to ensuring the brand’s everyday creative vibrancy.
Commenting on the alliance, StarQuik director K. Radhakrishnan remarked, “Joining forces with 26FIVE thrills us. As we aim to infuse a vibrant contemporary vigor and sharp customer messaging into StarQuik, partnering with a digitally savvy and young agency is pivotal. 26FIVE’s creativity mirrors our aspirations, making them an ideal cohort to elevate our online stature.”
StarQuik brand marketing lead Bhavna Hariharan added, “This partnership is an exciting one, as we are looking to grow our brand while focusing on customer retention. Our communication, as well as our brand look and feel, must integrate the two. This partnership has the power to transform, and with 26FIVE onboard, we march toward a common goal: to maximize business growth, creatively.”
Echoing the sentiment, 26FIVE India Lab CEO Ritesh Rao shared, “Our alliance with StarQuik is a momentous step. Their esteemed stature in the e-commerce and grocery sectors matches our ambition to craft visionary digital narratives.”
Former Unilever and P&G retail marketing specialist and current 26FIVE Global Lab COO Kevin Flagg added, “We’re committed to synergising with StarQuik, materializing groundbreaking strategies that reshape industry standards. This collaboration stands as a tribute to both companies’ unwavering quest for digital excellence.”
The new relationship exemplifies StarQuik’s dedication to remaining at the digital vanguard, promising customers avant-garde online engagements. Backed by 26FIVE’s creative insights, StarQuik is primed for a remarkable digital metamorphosis.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
