MAM
P&G ‘takes it off’ with Preity Zinta
MUMBAI: FMCG manufacturer Procter and Gamble (P&G) has announced a new product Head & Shoulders with VitaZinc. A company release claims that the product gently conditions the scalp, fights and helps remove the five signs of dandruff, to give the consumer beautiful, healthy looking and dandruff-free hair
A new advertising campaign for Head & Shoulders featuring Head & Shoulders brand ambassador and actor Preity Zinta will break nationally. The campaign which was shot in Bangkok by ad agency Saatchi & Saatchi, takes viewers into Preity’s bathroom. She teasingly says, “Today I will take off everything”, followed by Head & Shoulders with VitaZinc shown to ‘take off’ her ‘five signs of dandruff’.
The Take It Off campaign will be complemented with point-of-sale materials featuring, on-air and on-the-ground promotions and a host of other marketing initiatives to educate consumers about the five signs of dandruff. Preity recently joined Head & Shoulders’ international league of celebrity endorses which included Hollywood Star Salma Hayek, Courtney Cox of Friends fame, Ajay Jadeja and Pooja Batra who have endorsed Head & Shoulders in India in the past.
Research conducted by P&G experts reveals that almost 50 per cent of Indian dandruff sufferers are troubled by the five signs of dandruff – flakes, irritation, itchiness, dryness and oiliness daily, aggravated by external and internal factors such as hectic lifestyle, pollution, etc. Having discovered this key finding, P&G’s expert scientists developed Head & Shoulders with VitaZinc.
Zinta says, “Head & Shoulders with VitaZinc has helped me look and feel my best 24 x 7. There’s more to dandruff than meets the eye – it actually has five dreadful signs; firstly, the flakes in your hair and on your clothes, dryness of the scalp, a resultant itchiness, oiliness in the hair and an overall gnawing irritation that affects your appearance and mood both. Based on my excellent experience with the product, I urge all my fans to use Head & Shoulders with VitaZinc to enjoy total freedom from the five signs of dandruff”
P&G claims that Head & Shoulders is the world’s largest selling anti-dandruff shampoo. It recently became a $ 1 billion brand. P&G India has in its portfolio P&G’s Billion dollar brands such as Tide, Ariel, Pantene, Whisper, Pampers, Head & Shoulders.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
