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Paro, Jassi’s art jeweler opens outlet in Bangalore
BANGALORE: SIA Art Jewelry launched their first outlet in Bangalore today. This will be SIA’s tenth in the country.
Jewelry from Sanjay Leela Bhansali’s love saga Devdas titled the ‘Devdas Collection’ was also launched. The jewelry adorned by Aishwarya Rai in the movie crafted in Bengali legendary kundan style was unveiled.
SIA Art Jewelry has also been used by Kiron Kher in Hum Tum and by Rani Mukherjee in the upcoming film 1857 – The Rising. SIA Art Jewelry also boasts of the strong tie-up with many hit sitcoms including Jassi Jaise Koi Nahin for providing latest designer jewelry.
The collection showcased at the Bangalore outlet comprises over 200 designs and uses natural gems in various colors and cuts. The collection priced Rs 500 onwards caters to all preferences and features jewelry for all occasions’ i.e. wedding, gifts, casuals and fashion. The range of jewelry include ‘tikas’, ‘haath panja,’ payal, kundan, rasrava, and a host of traditional wedding jewelry
SIA Art Jewelry operations manager Hitesh Chheda said, “Bangalore is a key market for us and we plan to set up 10 new stores across India in the current fiscal out of which two more will be opened to tap the southern markets. By the end of the year, we plan to set up stores in Hyderabad and Chennai.”
He added further, “With international and cross-cultural trends coming in, jewelry is also evolving. Every one wants to look striking and different. With an increasing awareness of fashion trends and variety of jewelry available, jewelry shopping can be complex and confusing. Our collection addresses all these issues, where everything that a jewelry buyer might need.”
“Today the jewelry industry is witnessing a change in the emerging lifestyle and buying habits. In India, the consumers are not looking at jewelry as a mere investment or savings. It has turned into a status and fashion symbol. It has also become an attractive gift option. Consumers are moving slowly away from contemporary jewelry to designer wear. They have also become very quality conscious,” he said.
Regarding revenues Chheda said that they had grossed Rs 400 million and were bullish about revenues reaching Rs 1 billion with the addition of new outlets.
SIA Art Jewelry has also launched international franchise system to meet NRI’s and overseas customers need.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
