MAM
Rasna’s most trusted beverage brand: ORG Marg survey
MUMBAI: Its the largest selling soft drink concentrate in India, or so says AC Nielson ORG-MARG survey. According to the survey, Rasna is currently commanding 90 per cent volume share of the Soft Drink Concentrate (SDC) category and is also the top brand in consumer confidence.
Voted as the most trusted brand in the beverages category, above majors including Pepsi, Coca Cola and Horlicks, Rasna has also been declared as the number 15 most trusted brand in the country. The brand has raised four places from last year.
Domestic brands usually battle for recognition on equal terms with global brands. But in the case of Rasna Private Limited, the Most Trusted Brands Survey 2003 proves otherwise, says a company release.
According to Rasna, chairman and managing director, Piruz Khambatta, “We have always strived to provide the best quality and value for money products to our consumers and it is heartening to see that we have succeeded in earning their trust and loyalty. Having risen four places from last year to being the 15th most trusted brand in the country, Rasna aims to enhance its efforts to further increase customer satisfaction. Our goal is to have the soliloquy ‘I love you Rasna’ on the lips of a billion satisfied Indians.”
The excellence of the products is a quality products to suit every socio-economic segment and a widespread distribution network comprising over 11 lakh outlets, say the release. Rasna’s consumption has increased to two billion glasses per year and its products are available in six million households in the country. T
Recently Rasna has also launched products in SDC like ‘Rasna’, ‘Rasna Juc-up’ and ‘Rasna Utsav’and milk additive categories ‘Rasna Shake-up’. Rasna embarked on a unique initiative to expand the SDC market with its extremely affordable product ‘Rasna Ek ka Do’, a two glass soft drink sachet priced at Rs 1, which had popularised it in rural and semi-rural markets. The company has also laid out an extensive retail strategy to make this product available in the remotest corners of the country.
The single biggest attempt by an Indian company to grow the market has resulted in a significant expansion of the category with a 65.9 per cent increase in the rural and 25.4 per cent increase in the urban market.
‘Rasna Shake Up’ is available not only to the SEC A and B but also lower income households because of very competitive pricing and an extensive distribution network.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
