MAM
PRCAI elects new managing committee; to undertake initiatives on raising the bar of excellence
MUMBAI: The Public Relations Consultants Association of India (PRCAI) has announced the new managing committee for the year 2005 – 2006. Madison Public Relations CEO Veena Gidwani has been appointed as president of PRCAI.
In its third year, the PRCAI office bearers aim to provide an ‘institutional’ structure and focus to the public relations industry.
The formation of the new committee was necessitated by former PRCAI president Ajay Kakar who is now moving to ADA Enterprises from O&M.
Gidwani said, “PRCAI will focus on bringing standards and professionalism into the business. An interesting and active calendar of activities has been planned for the year. We also plan to introduce the first ever ‘Certification Programme’ for practicing professionals called PR-Sat.”
PRCAI vice president Nandita Lakshmanan added, “This will ensure that the talent working in the industry is consistently investing in upgrading their skills and clients continue to receive high quality service.”
To ensure a wider member body representation and faster adoption of standards, new roles in the various regions have been created and office bearers elected by the general body.
The complete list of the new PRCAI Committee for 2005-06 is as under:
President – Madison Public Relations CEO Veena Gidwani
Vice president – The PRactice CEO Nandita Lakshmanan
Secretary – Hanmer & Partners principal Sunil Gautam
Chairperson (North) – Perfect Relations director Bobby Kewalramani
Vice Chairperson (North) – 20:20 Media GM Finance Chetan Mahajan
Chairperson (West) – Genesis Public Relations managing partner Deepshikha Dharmaraj
Vice Chairperson (West) – Concept Public Relations COO Himanshu Kapadia
Chairperson (South) – Genesis Public Relations managing partner Sheena Sharma
Vice Chairperson (South) – 20:20 Media GM South Ian Sequiera
Chairperson (East) – DMA director Supriya C Das
Vice Chairperson (East) – Perfect Relations consultant Prakriti Gondotra
The president, vice president, secretary and the four regional chairpersons will now constitute the managing committee. Prema Sagar, principal and founder Genesis Public Relations and founding president, PRCAI continues as a member of the managing committee as the past president for a period of one year.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
