MAM
Bose Corp in growth mode, to open 15 outlets in two years
BANGALORE: Bose Corporation India, which currently has seven company outlets in India, is looking to strengthen its presence in the market. “We plan to bring the number of our outlets to 15 in the next two years”, says BCIPL GM Ritesh Pandey while speaking with Indiantelevision.com on the sidelines of a press conference for the launch of their ‘Wave Music System’.
“All our stores are company owned, hence our growth had been slow earlier on, However, the Indian customer is now knowledgeable and are aware about our products, improvements in technology, we supply, even in two and three tier cities,” added Pandey.
To enable customers across the country to connect with the company and have access to their offerings, a central support cell accessible on 1-600-11-2673 operates seven days a week from 9 am to 7 pm.
“We offer products ranging from around Rs.7, 000/- to the Rs.2, 50,000/- range. We have the numbers in the lower end and the upper end price range, and we are quite comfortable with this”, said Pandey.
“The TVC on ESPN Star will continue during the Wimbledon”, said Corporate Communications head Nandita Sood. “The ad was created by ESPN with inputs from us. We generally advertise in the print media. The creative is in-house, and we don’t have any agency as such for our campaigns. Agencies are hired on case to case basis. We do have some outdoor hoardings, but not much.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
