MAM
Bose Corp in growth mode, to open 15 outlets in two years
BANGALORE: Bose Corporation India, which currently has seven company outlets in India, is looking to strengthen its presence in the market. “We plan to bring the number of our outlets to 15 in the next two years”, says BCIPL GM Ritesh Pandey while speaking with Indiantelevision.com on the sidelines of a press conference for the launch of their ‘Wave Music System’.
“All our stores are company owned, hence our growth had been slow earlier on, However, the Indian customer is now knowledgeable and are aware about our products, improvements in technology, we supply, even in two and three tier cities,” added Pandey.
To enable customers across the country to connect with the company and have access to their offerings, a central support cell accessible on 1-600-11-2673 operates seven days a week from 9 am to 7 pm.
“We offer products ranging from around Rs.7, 000/- to the Rs.2, 50,000/- range. We have the numbers in the lower end and the upper end price range, and we are quite comfortable with this”, said Pandey.
“The TVC on ESPN Star will continue during the Wimbledon”, said Corporate Communications head Nandita Sood. “The ad was created by ESPN with inputs from us. We generally advertise in the print media. The creative is in-house, and we don’t have any agency as such for our campaigns. Agencies are hired on case to case basis. We do have some outdoor hoardings, but not much.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
