MAM
Elements that constitute memorable promo campaigns
MUMBAI: Andy Flower of UK’s Bruce Dunlop & Associates spoke about the various elements that play important roles in creating campaigns that won’t shade away in memory in his session Make it Meomorable.
Flower exhibited various promos which are famous for their stickiness factor. This included the various Honda ads with the ‘dream’ theme.
According to Flower, some of the key elements behind a memorable campaign are: great ideas, clarity of thoughts, focused work, thought provoking creations and the promo’s relevance to the basic theme.
In his session State of our art, Promoax & BDA USA’s Jim Chabin spoke about the best promos recognised by Promax globally. He started with various automobile ads which included that of BMW and Peugeot.
In his speech, Chabin also picked up some of the promos known for their animation works. Speaking about promos placed on the web, Chabin stressed on the importance of the logo’s visibility in the ad. He also presented various works which made maximum use of technology.
Chabin also showcased some of the memorable Impossible is nothing campaigns by Adidas. To drive home his point on the mileage good use of sound and music give to promos, Chabin presented various campaigns including the Channel V’s My type of TV promo.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
