MAM
Channel [V]’s ‘Mobile Singer’ ties up with Airtel
MUMBAI: Broadcasters are increasingly using SMSes as a medium of interaction with their audiences and generation of revenues. They are partnering with telecom operators for this purpose. Channel [V] has tied up with cellular operator Airtel for its talent hunt show Mobile Singer.
Channel [V] head honcho Amar K Deb says: “Airtel’s presence across 22 circles and its vast subscriber base across the country helps ensure Mobile Singer to get the scale that it deserves. We are thrilled with this association and are sure it will enthuse ardent Channel [V] viewers across the country to pick up their phones and take part.”
Channel [V] is also planning to run a live karaoke block from 7 November to help the participants get an opportunity to practice and participate from the comfort of their homes, their cars, their offices – wherever they are, states an official release.
Interested singers can watch the channel between 8 pm to 8:30 pm on weekdays to sample the short listed Bappi Da songs along with the lyrics.
This will help them to practice and brush up on their singing before they call in and audition. They can then call on 64676 and sing any one of their favorite Bappi Da songs as part of the initial audition phase. Moreover, they can re-record their song till they are satisfied with their performance.
The phone lines have been open from today (7 November) and the participants can call 64676, adds the release.
The winner of Airtel [V] Mobile Singer will walk away with an opportunity to not only sing but also star in his/her own ‘disco’ video along with Bappi-Da.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
