MAM
Channel [V]’s ‘Mobile Singer’ ties up with Airtel
MUMBAI: Broadcasters are increasingly using SMSes as a medium of interaction with their audiences and generation of revenues. They are partnering with telecom operators for this purpose. Channel [V] has tied up with cellular operator Airtel for its talent hunt show Mobile Singer.
Channel [V] head honcho Amar K Deb says: “Airtel’s presence across 22 circles and its vast subscriber base across the country helps ensure Mobile Singer to get the scale that it deserves. We are thrilled with this association and are sure it will enthuse ardent Channel [V] viewers across the country to pick up their phones and take part.”
Channel [V] is also planning to run a live karaoke block from 7 November to help the participants get an opportunity to practice and participate from the comfort of their homes, their cars, their offices – wherever they are, states an official release.
Interested singers can watch the channel between 8 pm to 8:30 pm on weekdays to sample the short listed Bappi Da songs along with the lyrics.
This will help them to practice and brush up on their singing before they call in and audition. They can then call on 64676 and sing any one of their favorite Bappi Da songs as part of the initial audition phase. Moreover, they can re-record their song till they are satisfied with their performance.
The phone lines have been open from today (7 November) and the participants can call 64676, adds the release.
The winner of Airtel [V] Mobile Singer will walk away with an opportunity to not only sing but also star in his/her own ‘disco’ video along with Bappi-Da.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
