MAM
Coca-Cola’s back in action with Ash and cash
MUMBAI: After a long sabatical Coca-Cola India is back this summer with one of the biggest consumer promotions in the soft drinks category. Titled ‘Thanda Aish-Cash’ is a campaign that takes the evolution of ‘Thanda Matlab Coca-Cola’ to a new level and will give consumers a chance to win cash prizes through an exciting Under-the-Crown (UTC) promotion. These cash prizes go upto Rs.1,000 in value and the total cash prizes amounts to Rs.1 crore. In addition to this, one lucky winner will get the chance of a lifetime to accompany the gorgeous Aishwarya Rai to an international premier of her next film on a foreign location.
The ‘Thanda Aish-Cash’ promotion looks at strengthing the consumer-connection with the strong equity built around ‘Thanda Matlab Coca-Cola’ campaigns that seemed to have built a bond with millions of consumers across the country for over two years. The consumer simply needs to peel the crown liner and place it on a ‘Thanda’ bottle for the prize message to appear magically.
“This promo is one of the first of its kind on innovation, scale and execution. The ‘Thanda’ mechanism which is being used for the first time reinforces the strong connection with Coca-Cola’s brand identity established through memorable ‘Thanda Matlab Coca-Cola’ campaigns during the last two years,” says Coca-Cola India corporate communication head.Vikas Kochhar.
Thanda Aish-Cash is supported by an integrated marketing and communication act which will begin with the launch of the TVC featuring Coca-Cola Brand Ambassador Aishwarya Rai and Rajpal Yadav to be aired nationally from next week across all mainline channels.
The ad is made by the famous ad and feature film producer Ram Madhvani and scripted by Prasoon Joshi of McCann Erickson. The key highlight of the campaign is the catchy new music styled on the lines of “Haryanvi Rap” which merges the ‘desi’ colloquial lingo with upmarket ‘rap’ beats. Also, this is for the first time that the Bollywood comedian Rajpal Yadav is sharing the screen with Aishwarya Rai.
In addition to the above mentioned prizes, the consumers can also take home “Aishwarya Magic Glasses”. These exclusive magic glasses display images of the Wonders of the World on the glass surface when filled with Thanda and are available in exchange for the special crown liner and Rs. seven.
Brands
Nemetschek appoints Alok Sharma as managing director and vice president for India
Veteran software leader to drive India strategy and enterprise growth
MUMBAI: Nemetschek Group has appointed Alok Sharma as managing director and vice president for India, underscoring the company’s ambitions in one of the world’s fastest-growing construction markets.
The appointment comes as India accelerates investment in infrastructure, urban development and public sector modernisation, with digital tools increasingly central to efficiency, compliance and lifecycle management across construction projects.
Based in Mumbai, Sharma will lead Nemetschek’s India growth strategy. This strategy will focus on deeper enterprise and government engagement, expanding the local partner ecosystem and accelerating the shift towards subscription and SaaS-led digital construction models. A key priority will be scaling building information modelling (BIM) adoption across infrastructure and real estate projects.
Sharma brings over 30 years of experience building and scaling software businesses across India and the Saarc region, with a strong focus on the architecture, engineering, construction and operations sectors. His background includes leading large enterprise deals, driving public sector engagements and guiding transitions from perpetual licensing to cloud-based delivery.
Commenting on the appointment, Nemetschek Group senior vice president Pete Nicholson, said India is a critical market as digital mandates gather pace across the construction industry.
Sharma said India’s built environment is entering a decisive phase of digital transformation, creating a strong opportunity to expand BIM and advanced digital workflows across both public and private sector projects.
The appointment signals Nemetschek’s intent to consolidate its India operations and align its multi-brand technology portfolio with the country’s expanding digital construction ambitions.
