Brands
Farhan and Shibani Akhtar join Nu Republic as brand ambassadors
Mumbai: Nu Republic, an Indian lifestyle technology brand renowned for its “wear-tech” – wireless audio, watches. earbuds and speakers proudly announce its association with the dynamic power couple, Farhan Akhtar and Shibani Akhtar.
In this ground-breaking collaboration, Farhan and Shibani will be the ambassadors of Nu Republic – a brand that shares their unwavering commitment towards disruption and innovation
“These tech products are worn by people & are born to be stylish & fashionable – not merely functional” This conviction is at the heart of the Nu Republic product development process & over the years the brand has garnered widespread acclaim for its funky products.
Farhan Akhtar, a versatile actor, director, and producer, and Shibani Akhtar, an accomplished model, singer, and television host, embody the ethos of Nu Republic & bring their expertise, and effortless style to this collaboration.
Nu Republic founder Ujjwal Sarin expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments.
At Nu Republic we are on a mission to challenge the mono-colour world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.
Farhan and Shibani are the OG trailblazers who have inspired us all. Farhan has consistently pushed boundaries and disrupted the Indian film industry with his exceptional talent and revolutionary approach to acting, singing and filmmaking. Shibani, on the other hand, has carved a niche for herself in the world of fashion, music, and entertainment, redefining norms and inspiring individuals through her talent.
Their disruptive mindset, creative brilliance, and their dedication to making a difference align perfectly with our brand’s mission”
The Nu Republic, through its fashion-first product design and development process, challenges the idea of electronic wear-tech as mere utilitarian gadgets. Through the fashion-first design philosophy, the brand has successfully redefined the playing field by making high-style attainable, and high-tech affordable.
Farhan and Shibani Akhtar, equally thrilled about the collaboration, shared their thoughts.
Farhan said, “I am delighted to be associated with Nu Republic, a brand that shares my passion for music and innovation. Nu Republic’s commitment to transforming wear tech into a medium of self-expression aligns perfectly with my thoughts. I look forward to collaborating with Nu Republic as it blends the boundaries of music, technology & fashion”
Shibani added, “Being a part of Nu Republic is truly exciting. We look forward to collaborating with Nu Republic and inspiring individuals to embrace technology as an extension of their individuality.”
As brand ambassadors Farhan and Shibani Akhtar will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
