MAM
Spinn’s clarion call to agencies to spin an ad
MUMBAI: A perfect excuse for ad agencies to blow their own trumpet! Spinn, a chic bar located at Residency Road, has announced a contest, inviting advertising professional.
A call to the wacky, freaky professional advertising brains to put on their thinking caps, as Spinn calls it, the contest invites entries from ad agencies in and around Bangalore for a unique ad contest on the topic, “the humorous side of ad world”.
As humorous and wacky it gets, the more the jury laughs your entry out, the better your chances of winning, proclaims a company release.
Spinn would put together a team of leading industry stalwarts in Bangalore to judge the entries. The deadline for submission of entries is 25 May 2004. But the company will not entertain more than three entries from each ad agency. The entries can be mailed to spinnbng@yahoo.com.
According to Spinn’s managing partner Rajanna, “Being in the business of entertainment we understand the value of advertising and have personally noticed some of them to be very unique, offbeat and colorful individuals. This contest is our way of capturing that of course in a humorous manner with no offence meant. The entries would be displayed in Spinn at a later date as a special Talent Hub feature.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
