MAM
Zoom’s Kukian joins Radio City as national sales head
MUMBAI: Radio City is on a hiring spree. The latest to join the radio station is Zoom regional sales head (West and East) Ashit Kukian. He will be joining Radio City in the first week of November as national head – corporate sales.
The news comes hardly a week after Radio City announced that it had roped in UTV Television Content chief operating officer Vikas Varma as its national head programming.
In June this year, Sandeep Sharma, who was the then national sales head of Radio City, put in his papers to join Times Now as vice-president and head of ad sales. Post his departure, Star’s Jayant Bokare stepped into Sharma’s shoes as a stop gap arrangement.
Kukian, who has been associated with the Times of India (TOI) for the last 13 years, officially put in his papers at Zoom today (10 October) and will be serving his notice period till the end of the month.
Confirming the development to Indiantelevision.com, Kukian says, “The medium of radio has been growing steadily recently and is definitely here to stay. It is a good career opportunity for me as well as an opportunity to grow further as an individual.”
At TOI, Kukian was handling sales for Femina and the Filmfare Magazine for close to seven years. Post, that he was also involved with the display advertising division of TOI for three years. Kukian was one of the core members of Zoom during the time of its launch a year back.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
