MAM
B4U marketing head to join Ram Gopal Varma’s The Factory
MUMBAI: B4U marketing head Melissa Machado has resigned and will be joining Ram Gopal Varma’s The Factory.
She will start her new assignment as head of marketing in The Factory from 18 March. “I am joining the new organisation as general manager marketing. I am moving on to explore opportunities in the field of film marketing which, as an evolving industry, is very exciting and challenging,” says Machado.
Machado’s exit comes soon after B4U appointed BL Gautam as chief operating officer of India operations. The company runs two channels, B4U Movies and B4U Music, which have lost ground. A plan is being formulated to bring the two channels back on track. Senior executives including chief executive officer Ravi Gupta have quit the company over the last two years.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
