MAM
Britannia appoints Maximize as its AoR
NEW DELHI: Sustaining the account-winning spree in GroupM, Maximize has won the media AoR business of Britannia. The decision will be effective from April onwards.
The development marks the first win under the leadership of Maximize new managing director CVL Srinivas, who joined the media agency earlier this year.
Confirming the development, Srinivas said, “I am extremely thrilled with this win, which should be attributed to team effort. We leveraged our strength both in traditional and non-traditional media, which helped in winning this account. The mandate includes working on clients’ entire range of brands and their corporate account.”
The client took the decision after three weeks. According to industry sources, the pitch process also included Initiative Media, Madison, Mediacom, Universal McCann, Carat and OMS.
“The decision was taken on the basis of one presentation, which involved insight on the case studies. This is where techniques used came to the fore, which highlighted our media capabilities,” said Srinivas.
Srinivas, who quit Madison Media last year, has been involved with the same client when he was working with Madison. “I had worked on corporate account of Britannia last year. But the work was more on project basis,” he said.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
