MAM
Mudra bags Unitech Group creative duties
MUMBAI: The Unitech Group has decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago.
According to an official communiqué, the size of the business is estimated to be Rs 60 – 70 million. The incumbent agency was JWT.
Mudra president Hemant Misra said, “Unitech has grown to be a large real-estate company, and we are aiming to utilise our total brand solutions competencies to further strengthen the brand. In order to develop a truly significant relationship with our clients, we are constantly concentrating on providing wholesome solutions for the clients’ needs.”
Unitech deputy general manager corporate communications Paromita Sengupta says, “Out of the five agencies we had invited for the pitch, Mudra’s approach was in tandem with our expectations. We were looking at a 360-degree plan, and Mudra gave us exactly that.”
Engaged in the business of construction, real estate development, hospitality, education and family entertainment centers, Unitech has emerged as one of the largest growing companies in its segment. Though it has its base in the national capital region (NCR), it plans to expand to other markets such as Lucknow, Kolkata, Mumbai and Bangalore.
The Group is well known among high-net-worth (HNW) clients for its premium housing and commercial projects such as the World Spa, Uniworld City, Global Business Towers and Signature Park.
The group has extensive plans for newer townships and technology parks apart from new residential projects and commercial buildings.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
