MAM
Mediaware Infotech launches TV deals management software
MUMBAI: Mediaware Infotech, the Mumbai India based IT solutions provider for the advertising and media industry has just announced their Television Deal Management Module.
At present, television buys are based on bulk commitments from media buyers. Commitments may be for a financial year or for a month. At times these are based on a property like Kaun Banega Crorepati or Who Wants to be a Millionaire? and sometimes for a channel.
The releases follow the deals and include paid seconds, free commercial seconds (FCT), bonus seconds – all of which need to be monitored and managed.
Mediaware’s TV Deals Management Module helps every media buyer to record his deal details as it is designed to store crucial key data pertaining to each TV deal. Deals also get modified, aborted or terminated.
Every subsequent TV release could be linked to the appropriate TV Deal, yielding Deal Monitoring reports like Commitment v/s Consumption, summary and details of each deal, umbrella deals, incentives, etc. All these complexities are built into Mediaware Infotech solution.
“This year we have decided to develop the Middle East for business growth. Of course, our prime market is and will remain India – no question about that. In addition, we are looking at neighbouring countries too,” says Mediaware Infotech vice president operations Deepak Chheda.
Mediaware Infotech Pvt Ltd specialises in IT solutions for the advertising and media industry. With over 500 installations in India and the Middle East, Mediaware offers solutions for ad agencies, media buyers, corporate advertisers, radio and TV channels, publications, outdoor agencies.
Mediaware also offers innovative solutions for integrating applications between agency, media buyer and advertiser, media owner using latest concepts and tools like e-documents (XML), client – web-server, instant messengers, etc.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
