MAM
Sheryl Fenn is BBC Worldwide head of marketing, publishing for Australia, New Zealand and Japan
MUMBAI: Sheryl Fenn has been appointed to the new BBC Worldwide role of head of marketing, publishing and licensing, Australia, New Zealand and Japan. She is based in the BBC Worldwide office in Sydney.
She reports to BBC Worldwide MD Asia Pacific David Vine. Fenn will be responsible for all publishing and licensing marketing business in these territories, alongside the management of key BBC brands and properties.
Fenn’s career to date has included extensive brand and licensing management in Australia, New Zealand and Asia. She was heavily involved in the introduction of the Teletubbies brand into the Chinese market and has managed business in Korea, China, Taiwan, Hong Kong, Malaysia, Thailand and the Philippines.
Vine said, “Sheryl’s experience with BBC Worldwide over the past 5 years in brand management, licensing and retail across Australia, New Zealand and Asia will be a major asset as we develop our key publishing and licensing businesses in the region.”
