MAM
MSN’s ‘Rock Star: INXS’ website attracts fans
MUMBAI: Fans of Mark Burnett Productions’ Rock Star: INXS have made the new reality television show’s official website on MSN a go-to destination, with significant growth in visitors’ activities throughout the interactive site at http://rockstar.msn.com.
To date, MSN Video has streamed 7.1 million clips of the rockers competing for the chance to become the new lead singer of INXS.
Every remaining contestant on Rock Star: INXS has appeared in the top 100 most downloaded tracks on MSN Music, and the contestant performances, along with unaired and behind the scenes footage from the show, are some of the top streamed videos on MSN Video.
The number of people voting for their favorite contestants through rockstar.msn.com is also growing rapidly. Voting on MSN continued its consistent week-over-week growth as the show completed its sixth week. In addition, fans are flocking to MSN Spaces, where each rocker has a personal web log (blog), to get the latest updates from the contestants themselves.
Visits to the contestants’ Spaces have more than doubled since the show’s premiere, which may be because the rockers aren’t keeping very many secrets when it comes to talking about their lives inside the mansion.
Beginning this week, fans who visit http://rockstar.msn.com will also have the chance to vote on the songs they’d like the contestants to sing on an upcoming encore performance show. People are wasting no time making their opinions known, casting hundreds of thousands of votes in the first 24 hours.
“This surge of activity on rockstar.msn.com attests to the outstanding talent of these performers as well as how much enjoyment fans have gained from interacting with contestants and each other through the website. Our goal is to help people find what they love, so we’re thrilled to be involved in exposing the great music and amazing people from Rock Star: INXS to an even broader worldwide audience,” said MSN Marketplaces and Digital Media general manager Mike Conte.
“It was just a few years ago that the only feedback producers would get would be from critics and ratings. Now, thanks to the Internet and specifically our relationship with MSN, very detailed feedback comes across through voting, message boards and blogs, and from the large number of video clips watched and songs downloaded. The music downloads specifically are an incredibly valuable measure of customer feedback, as there is nothing more reliable than when people vote with their pocketbooks,” said Mark Burnett.
Rock Star: INXS, airing on the CBS Television Network and VH1 in the US, debuted in July with a cast of 15 rockers competing to become the new lead singer for multiplatinum band INXS. Votes cast online by visitors to http://rockstar.msn.com help determine which contestant gets dropped from the show each week.
This is the first time that Mark Burnett Productions, the company behind such landmark reality TV series as Survivor and The Apprentice, has used online voting to influence the outcome of a show on a weekly basis.
The website also gives fans unique opportunities to chat, play games and view show-themed content in real time through MSN Messenger, watch exclusive Rock Star: INXS content on MSN Video, purchase contestant performances on MSN Music, buy INXS merchandise through MSN Shopping and learn about the contestants’ personal lives through their MSN Spaces.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
