MAM
Sandeep Vij to head Mudra North and East
MUMBAI: Close on the heels of Chandradeep Mitra joining Optimum Media Solutions (OMS) as president; erstwhile president of OMS – Sandeep Vij will take over as Mudra North and East president.
Vij will also play the role of a catalyst in spearheading the integrated marketing communications – Mudra’s Total Branding Solutions offering in the region. He replaces Hemant Misra who is moving to another assignment outside the Mudra Group.
Mudra CEO and MD Madhukar Kamath said, “Sandeep’s vast experience in the industry, including stints in strategic planning, account management, media, direct, relationship management and the interactive space make him the ideal person to drive the Mudra group’s total branding solutions offering in the region. Sandeep comes in as a seasoned professional with great credentials. He has contributed to Mudra Delhi’s impressive growth in the past as well.”
Vij added, “I am very excited about taking up this responsibility. The assignment is both huge and challenging. Mudra Delhi represents a great opportunity, in a market that’s growing exponentially we are ready to push for growth.”
Vij joined Clarion Advertising Services in 1984 as a media planner. In 1988, he joined Mudra Delhi, as manager – strategy planning and development. His responsibilities included setting up a media planning department as well as offering strategic planning support on brands.
He has worked on the launch of a number of brands in India for prominent companies including Nestle, Mobil, McDonalds, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser.
In 1991, Vij started Mudra Diversified – Direct Response, and set up branches at Delhi, Mumbai and Chennai. In 1994, he was brought back to mainline advertising at Mudra Delhi and subsequently became the head of the Delhi operations. In 2000, he took a brief break from advertising to pursuer an entrepreneurial dream.
In 2002, Vij once again joined the Mudra Group as OMS president.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
