MAM
SKumars’ new theme campaign blends tradition, technology
MUMBAI: S Kumars Nationwide Limited (SKN), flagship textile company of the S Kumars Group, has launched a new television commercial with the theme -‘The Fabric of India’.
Skumars as a brand has always emphasized on the traditional Indian values and their new campaign reflects this through a series of warm and touching situations, a company release says. The main objective of the campaign is to identify the ‘SKumars’ individual’ as an individual who inculcates traditional Indian values. He/she goes that extra mile and creates special moments for the people around him/her.
According to Mukul Kasliwal, director, S Kumars Group, ”This ad campaign is an effort to highlight the fact that even in these competitive and professional times, the significance of traditional values which forms the basis for spreading happiness and joy in life, remains unchallenged.”
The campaign, which has been created by SKumars’ communication department, went on air from mid-May with durations of 15-20 seconds. The campaign has been conceptualized and created by Neeraj Pandey and Rajesh Ganguly. Speaking about the ad concept, Pandey said, “S Kumars’ new ad campaign epitomizes its claim of being the fabric of India.’ Ganguly adds further, “The film tells us, what an S.Kumars citizen is all about.”
The ad showcases various situations, each one showing a person dressed in S.Kumars, embodying the qualities of his / her profession- qualities of always taking that extra step and going beyond the call of duty.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
