MAM
SKumars’ new theme campaign blends tradition, technology
MUMBAI: S Kumars Nationwide Limited (SKN), flagship textile company of the S Kumars Group, has launched a new television commercial with the theme -‘The Fabric of India’.
Skumars as a brand has always emphasized on the traditional Indian values and their new campaign reflects this through a series of warm and touching situations, a company release says. The main objective of the campaign is to identify the ‘SKumars’ individual’ as an individual who inculcates traditional Indian values. He/she goes that extra mile and creates special moments for the people around him/her.
According to Mukul Kasliwal, director, S Kumars Group, ”This ad campaign is an effort to highlight the fact that even in these competitive and professional times, the significance of traditional values which forms the basis for spreading happiness and joy in life, remains unchallenged.”
The campaign, which has been created by SKumars’ communication department, went on air from mid-May with durations of 15-20 seconds. The campaign has been conceptualized and created by Neeraj Pandey and Rajesh Ganguly. Speaking about the ad concept, Pandey said, “S Kumars’ new ad campaign epitomizes its claim of being the fabric of India.’ Ganguly adds further, “The film tells us, what an S.Kumars citizen is all about.”
The ad showcases various situations, each one showing a person dressed in S.Kumars, embodying the qualities of his / her profession- qualities of always taking that extra step and going beyond the call of duty.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
