Brands
Optimum Nutrition announces Neeraj Chopra as its brand ambassador
Mumbai: Optimum Nutrition, the World’s #1 Sports Nutrition brand, in a press conference in New Delhi announced Neeraj Chopra, the reigning Olympic, World, Asian Champion and India’s Javelin star, as its brand ambassador.
Optimum Nutrition is a brand of Glanbia Performance Nutrition (GPN), a company which is home to consumer brands that help people around the world meet their nutritional goals. Optimum Nutrition has been supporting athletes in achieving their fitness goals for over three decades and the collaboration with Chopra as his ‘Strength and Recovery Partner’, is similarly aimed at supporting his quest for a Gold medal in his Championship journey next year. Neeraj has been actively spreading the importance of nutrition in his hometown of Panipat in sync with the brand’s message – ‘Zyada Kar Dikhane Ki Taaqat”. Neeraj has also been a staunch supporter of propagating the achievements of women athletes across India.
As part of the association, Optimum Nutrition will be fuelling Chopra’s championship journey providing him with the “Strength to do More” in the year 2024 as we inch closer to the biggest event in the world of sports.
Glanbia Performance Nutrition India Pvt. Ltd chairman and managing director Satyavrat Pendharkar said, “We are honoured to have Neeraj Chopra as part of the Optimum Nutrition team. His unwavering dedication, outstanding achievements, and commitment to community development align perfectly with Optimum Nutrition’s core values. Together, we aim to make a lasting impact and empower individuals through the power of nutrition.”
He further added, “As Neeraj Chopra’s official nutrition partner, Optimum Nutrition will provide him with products that will help him with the strength, recovery and energy requirements to unlock his full potential and deliver the MORE that lies within him. By leveraging our expertise and scientific research in sports nutrition, we will work closely with Neeraj to develop a tailored nutritional strategy that optimizes his performance on, and off the field.”
Chopra equally enthusiastic about the collaboration shared, “I am delighted to join forces with Optimum Nutrition, a brand that shares my passion for excellence and community welfare. With Optimum Nutrition, I am confident that I have a strong partner that will allow me to push myself further and bring laurels to the nation.”
Chopra’s partnership with Optimum Nutrition emphasises the brand’s commitment to empowering athletes with the highest quality nutrition products, enabling them to push their limits and achieve their utmost potential. The association further reaffirms the brand’s mission to not only support elite athletes but also inspire all fitness enthusiasts worldwide, encouraging them to pursue their fitness goals with unwavering dedication and premium nutritional assistance.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
