MAM
Grey Worldwide bags ONGC’s retail business
MUMBAI: Grey Worldwide has just bagged the creative duties of the ONGC retail business. ONGC, the oil major has decided to enter the retail space which will eventually see the launch of ONGC petrol pumps across the nation.
The inauguration of the first ONGC petrol pump outlet will take place in Mangalore on 19 March.
The role for Grey will essentially to communicate to the layman to come to the ONGC petrol station.
Agencies in the fray were McCann, O&M, Satchi & Satchi and Grey Worldwide. Grey was already handling ONGC’s corporate business earlier. The whole campaign will be an on-ground retail launch with a print campaign. The television campaign will break in six month’s time.
Speaking to Grey India COO Ashutosh Khanna on what set them apart, he says, “We had done our market research and secondly also understood the ONGC value and spirit better than the others. I think we finally managed to translate that better.”
In terms of how strategic the account is Khanna pointed out that with this win, they have renewed their partnership with ONGC and are very proud of it.
Details on the account size could not be arrived at as the oil major is still in the process of planning the whole campaign.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
