MAM
Grey Worldwide bags ONGC’s retail business
MUMBAI: Grey Worldwide has just bagged the creative duties of the ONGC retail business. ONGC, the oil major has decided to enter the retail space which will eventually see the launch of ONGC petrol pumps across the nation.
The inauguration of the first ONGC petrol pump outlet will take place in Mangalore on 19 March.
The role for Grey will essentially to communicate to the layman to come to the ONGC petrol station.
Agencies in the fray were McCann, O&M, Satchi & Satchi and Grey Worldwide. Grey was already handling ONGC’s corporate business earlier. The whole campaign will be an on-ground retail launch with a print campaign. The television campaign will break in six month’s time.
Speaking to Grey India COO Ashutosh Khanna on what set them apart, he says, “We had done our market research and secondly also understood the ONGC value and spirit better than the others. I think we finally managed to translate that better.”
In terms of how strategic the account is Khanna pointed out that with this win, they have renewed their partnership with ONGC and are very proud of it.
Details on the account size could not be arrived at as the oil major is still in the process of planning the whole campaign.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
