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John Abraham will now zoom in Yamaha ads
MUMBAI: Until now, John Abraham’s passion was the Kawasaki Ninja, which he is very possessive about. Now the hot lad will ride the Yamaha as the company has roped the passionate biker as its brand ambassador.
Through the association, John will play a key role in advertising, product and brand communication for Yamaha for a period of two years.
The announcement comes at a time when Yamaha is evolving its market strategy for the Indian two-wheeler market from just utility to bringing back pleasure in biking. To complement its strategy, the company will also announce its plans to launch a slew of new models in next few months. Over the last two months, the company has already introduced two new models CRUX S and Libero LX, City Cruiser.
Speaking on the development Yamaha Motor India CEO and managing director Yanagi said, “Yamaha India is at a threshold of making new products in line with its global image. In John we have found a celebrity who truly fits into Yamaha’s brand image. The association with John is in synergy with our marketing strategy of giving our bikes a sporty, innovative and stylish new look to recapture the imagination of our customers. All the products will be backed by international Yamaha quality and latest technology.”
Yamaha’s move of signing on John as brand ambassador will be a catalyst in the changing playfield as it takes biking to next level from the current functional attributes of economy, mileage and affordability to stylish, sporty and pleasure experience.
Commenting on his association with Yamaha, John said, “I am thrilled to be associated with Yamaha. It makes me sound like a racer. Yamaha is a great brand worldwide and I have always admired Yamaha’s bikes’ for their styling and sporty attributes.”
Adding further he said, “My first bike was a Yamaha; I really longed for Yamaha, saved up for it and even borrowed money to buy it. So my emotional connect with Yamaha is very strong. When I am low biking gives me high, when I am angry biking calms me. In my weak moments biking makes me strong. At heart I am a biker.”
Yamaha will introduce its new ad campaign that will see John indulge in his passion for Yamaha’s bikes. The television campaign will hit national channels soon.
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Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
