MAM
ADS-click to provide contextual advt in Podcasts and BlogTVs
MUMBAI: ADS-click, that deals in private-labelled and Web 2.0 compliant advertising solutions, is planning to launch Podcast and BlogTV monetisation with audio and video contextual advertising in the US.
New means of communication such as Podcasting and BlogTVs are developing at lightning speed. They will provide advertisers with multiple targeting possibilities, from branding and communication operations to interactivity.
ADS-click is a major player of the search and contextual advertising market. The company has developed an online search and contextual advertising technology that performs full ad-serving capabilities. A private-labelled approach allows customers to own and control the complete PPC search engine and contextual advertising process.
On the other hand, a VOIP pay-per-call solution is also available. ADS-click has signed contracts for its private-labelled sponsored links solution with major players in the internet market in the USA, Europe, and Asia.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
