MAM
Maximize tags Titan planning AoR
MUMBAI: Last Wednesday – 24 March 2004 – GroupM’s Maximize announced it had won the media AoR business of Britannia. Close on the heels of that win, exactly a week later, the agency has bagged another prestigious account, the planning AoR of watch major Titan, which becomes effective from 1 April 2004.
Maximize’s new managing director CVL Srinivas, who joined the agency earlier this year, is certainly not letting any grass grow under his feet looks like. Srinivas has been instrumental in winning both the Titan and Britannia AoRs.
In a multi agency pitch that involved Madison, The Media Edge, Maximize and Carat; Maximize emerged the winner and will be handling the planning for three watch brands – Titan, Tanishq and Sonata.
The Titan AoR, which is currently being handled by Initiative Media, is pegged at Rs 250 million.
On being asked what gave Maximize the upper hand in the multi agency pitch, Srinivas said, “We offered the client a holistic solution that combined traditional and non traditional media. Additionally, using our propriety research tool – 3D – we were able to come up with very specific solutions in the watch brand category. These two combined is what swung the account in our favour.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
