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Yesudas quits Lintas after eight and a half-year stint
NEW DELHI: S Yesudas, head of Lintas’ recently launched media specialist Insight and one of the founding members of Initiative Media, has resigned.
The development follows a major restructuring in Lintas’ media operations, in which Yesudas was appointed as the head of Insight. The media specialist was launched earlier this year.
Confirming the development, Yesudas said, “Yes, I have decided to move on. I felt it’s time for a change. I have a couple of offers from the media industry, not that I didn’t have offers before (quitting). I am evaluating the options and soon would be in a position to share my new assignment.”
In his 13-year stint with the media industry, Yesudas has been involved with Lintas for eight and a half years. He started his career with Da’Cunha Associates. Thereafter, he worked with Karishma Advertising and Grey Worldwide before moving to Lintas.
“I feel media has an important role to play, especially with the kind of knowledge, information and tools which are available. The clients are looking for more accountability. Whether it was Insight or my new assignment, I feel we have a lot more to contribute and I intend to continue to work in this direction,” said Yesudas.
Apart from clients like Bajaj Auto, Parle Agro, Pantaloons, Idea Cellular and Sansui, which were shifted from fellow media companies, Insight had won its first account in UTI. “We started off pretty well as we won UTI, an account worth Rs 40 crore (Rs 400 million),” he said.
Yesudas was reporting to Lowe, Media Services & Healthcare, Director, Lynn de Souza. Apart from launching Insight with Yesudas as its head, Kartik Iyer too was promoted to the Initiative Media president designate, a move resulting from the impressive growth of Lowe Group’s media agencies in the last year.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
