MAM
Vyas Giannetti sets shop in Delhi, appoints Roy as head
MUMBAI: Vyas Giannetti Creative (VGC) has set shop in Delhi and has appointed Euro RSCG’s Anjan Roy to head the operations. Roy was with Euro RSCG for over six years in roles varying from client servicing, strategic planning and media.
In his last assignment at Euro RSCG, Roy was heading the Delhi office of Euro RSCG’s media specialist arm, MPG (Media Planning Group). During his stint at Euro, Roy has been the head of the Philips Consumer Electronics business at the agency’s Mumbai office till 2001 after which he sharpened his strategic planning and new business skills for a couple of years before moving to Euro’s Delhi operations in 2003.
Prior to Euro RSCG, Roy has handled the advertising accounts of leading brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise.
VGC vice president Atul Hegde says, “VGC has been on a very high growth pace in the last 12 months and now we have upped the pace even more. Last month we had Sanjay Sipahimalani joining as executive creative director and now we have Anjan. VGC will be uniquely positioned in Delhi, which really lacks a ‘creative specialist’ communication outfit.”
On making the change from media AOR operations to a sharp and talented creative agency, Roy says, “Having worked for over 10 years in diverse disciplines within an agency like account management, strategic planning and media, it’s clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realized that it is fatal to ignore that – and to that end VGC was a clear choice. Since no agency in Delhi comes even close to us in terms of quality of work and talent.”
On the roadmap for the Delhi operations, Preeti Vyas Giannetti says, “In the trajectory of scaling up on creative excellence and with the help of an excellent team it was only natural for us to seek another orbit in Delhi. VGC Delhi, will carry on the strive for creative excellence for all its brands.”
Vyas Giannetti Creative’s client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
