MAM
Vyas Giannetti sets shop in Delhi, appoints Roy as head
MUMBAI: Vyas Giannetti Creative (VGC) has set shop in Delhi and has appointed Euro RSCG’s Anjan Roy to head the operations. Roy was with Euro RSCG for over six years in roles varying from client servicing, strategic planning and media.
In his last assignment at Euro RSCG, Roy was heading the Delhi office of Euro RSCG’s media specialist arm, MPG (Media Planning Group). During his stint at Euro, Roy has been the head of the Philips Consumer Electronics business at the agency’s Mumbai office till 2001 after which he sharpened his strategic planning and new business skills for a couple of years before moving to Euro’s Delhi operations in 2003.
Prior to Euro RSCG, Roy has handled the advertising accounts of leading brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise.
VGC vice president Atul Hegde says, “VGC has been on a very high growth pace in the last 12 months and now we have upped the pace even more. Last month we had Sanjay Sipahimalani joining as executive creative director and now we have Anjan. VGC will be uniquely positioned in Delhi, which really lacks a ‘creative specialist’ communication outfit.”
On making the change from media AOR operations to a sharp and talented creative agency, Roy says, “Having worked for over 10 years in diverse disciplines within an agency like account management, strategic planning and media, it’s clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realized that it is fatal to ignore that – and to that end VGC was a clear choice. Since no agency in Delhi comes even close to us in terms of quality of work and talent.”
On the roadmap for the Delhi operations, Preeti Vyas Giannetti says, “In the trajectory of scaling up on creative excellence and with the help of an excellent team it was only natural for us to seek another orbit in Delhi. VGC Delhi, will carry on the strive for creative excellence for all its brands.”
Vyas Giannetti Creative’s client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
