MAM
Clinic Plus Essay competition felicitates three winners
MUMBAI: Clinic Plus, the family health shampoo from Hindustan Lever Limited (HLL) felicitated the three winners of the Clinic Plus “Aarogyamgaa Undatamloni Aanandam Vyaasarachana Potee” essay competition.
The winners A. Sushmitha, G. Niroksh and G. Bhavya were short listed from 62000 entries received from 250 schools in Andhra Pradesh. The winning entries were judged on emotional appeal expressed in the essay: ‘How does your mother make healthy habits fun to learn?’
The winning entries were selected by a panel of esteemed judges that included Hyderabad based personality consultant Nitika and Badrukha Institute of Foreign Trade director Dr. Mathur.
Sushmitha received a cheque of Rs 100,000 as the first prize. Nitika expressed her gratitude to the organisers for organising such an innovative competition that brings out the special bond shared by mother-daughter. As one of the judges, she said that it had been difficult to select the best one as every essay had an emotive expression of the writer’s personal insights into life.
The essay competition is part of a series of initiatives that Clinic Plus has undertaken with a view to help mothers instill healthy habits in their children in a fun manner. HLL states that it was thrilled to see students show so much enthusiasm by participating in the essay competition.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
