MAM
Kesari Golden Sugar strikes a sweet chord with a catchy jingle
Mumbai: Tatva Health and Wellness, one of the leading food company’s brands Kesari Golden Sugar (KGS) is hitting all the right notes with its latest jingle, harmonising the joy of sweetness with a healthier you. Picture this: a catchy tune, vibrant visuals, and a message that resonates – Kesari Golden Sugar, the ultimate solution for your sweet cravings while prioritising your health.
In the world of sugar and spice, Kesari Golden Sugar adds the perfect melody, delivering a symphony of taste and wellness in one. The jingle encapsulates the essence of KGS – a natural, golden sugar that keeps you humming through your day, without the sugar blues.
Tatva MD Sachin Jain shared his excitement, “We believe in transforming the way you enjoy sweetness. With Kesari Golden Sugar, you get to relish the sweetness you love, while taking care of your well-being. Our jingle encapsulates this message, making your sweet journey a delightful melody.”
This catchy jingle embodies the soul of Kesari Golden Sugar, conveying the message loud and clear: You can have your sweet moments, sing along, and still prioritise your health.
Kesari Golden Sugar focuses on providing its customers with natural and healthy sugar with a low glycemic index (GI). Unlike regular sugar, Kesari Golden Sugar is made using Nucane technology that preserves the essential nutrients of sugarcane. This unique Kesari Golden Sugar has a beautiful golden hue, a rich flavor, and a low GI index, making it an ideal choice for those who want to keep their blood sugar levels in check. Since there are no chemicals used, this is a perfect sugar for the whole family.
Kesari Golden Sugar is unrefined, unbleached, and contains no additives or preservatives. It is a healthier alternative to regular sugar and can be used in the same way in all your favorite recipes, including coffee, tea, baking, and cooking. Moreover, it is an excellent source of energy and is loaded with antioxidants and minerals that can boost your immune system.
For a taste of this melodious sweetness, visit www.kesarisugar.com today and let Kesari Golden Sugar compose the soundtrack of your sweet life.
The products were recently launched in Bangalore, Chennai, Hyderabad, Delhi and Mumbai. The brand further plans to expand its presence in other states soon.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
