MAM
Ford kicks off ‘Fida Running Moments’ contest for Standard Chartered Mumbai Marathon
MUMBAI: To further Ford India’s association with the forthcoming 2007 Standard Chartered Mumbai Marathon, the automobile major is set to launch a contest titled ‘Fida Running Moments.’ Ford Fiesta has been appointed as the official transport partner for the marathon this year.
The contest will run live from 5 to 16 January inviting participants to enter the contest, which will be promoted through a poster campaign across Ford dealerships in Mumbai along with mall displays at the Haiko and Inorbit Malls in the city.
The contest will also run across radio stations including Radio Mirchi, Radio City, Red FM and Radio One, while the best entry of the day will be read through RJ Mentions. Daily winners will be announced giving them an opportunity to win exciting prizes and gift vouchers, informs an official release.
Participants will be required to answer the following question – ‘When did you run for something you were Fida over?’ and send in their entries via a SMS to 6263 by typing FIDA (space) followed by their message.
The grand prize for the contest is a Ford sponsored holiday for the Dubai Shopping festival. The lucky winner will be announced and his/her name and photograph along with his/her Fida running moment will be projected in a display on the Air India building on 19 January evening.
In addition, Ford Fiesta will set up a graffiti wall at the Mumbai Marathon Expo being held from 17 to 20 January at the World Trade Centre encouraging Marathon celebrities, athletes and the visiting public to pen down their Fida running moments.
Ford India vice president marketing sales and service Scott McCormack said, “Ford Fiesta is delighted to be associated closely with the Standard Chartered Mumbai Marathon. The Marathon exemplifies stamina, endurance and perseverance. Ford Fiesta stands for high performance, superior mileage and leadership, making it the perfect fit to be partnering the Marathon.”
“The Mumbai Marathon presents a unique opportunity for people from all walks of life to come together and run for various reasons. The Fida Running Moments contest gives the people of Mumbai an opportunity to share their memories of running for something they are fida on.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
