MAM
Indigo to handle interactive duties for Barclays Bank
MUMBAI: Indigo Consulting has been awarded the interactive responsibility of Barclays Bank. Indigo has developed the Barclays website and will work on interactive initiatives for the bank.
Barclays Bank launched its India website at www.barclays.in to coincide with the launch of its banking operations in the country, asserts an official release.
Indigo Consulting director Vikas Tandon said, “We feel privileged to have been selected by Barclays as their online agency. The opportunity to build fresh understanding about a new entrant and help create a distinctive online platform is always challenging and we look forward to building on Barclays long and distinguished legacy.’
Barclays is a UK-based financial services group with an international presence in Europe, the US, Africa and Asia. It is engaged primarily in banking, investment banking and investment management.
Brands
Motorola India names Ipshita Chowdhury marketing head
Gagandeep Bedi moves to Asia Pacific strategy as India gets new lead
GURUGRAM: Motorola India has appointed Ipshita Chowdhury as India marketing head, tasking her with sharpening brand salience and accelerating growth in one of its most contested markets.
She succeeds Gagandeep Bedi, who has been elevated to Asia Pacific marketing strategy and operations lead. Both executives will report to Motorola head of marketing, Asia Pacific Shivam Ranjan.
Chowdhury brings more than two decades of cross-sector marketing experience spanning telecom, automobile and FMCG. She has previously held leadership roles at Nokia, Microsoft, Philips Lighting and Valvoline Cummins, building consumer-facing brands across categories.
At Motorola India, she will oversee integrated campaigns and brand strategy nationwide, as the company seeks to consolidate recent gains in the smartphone market.
Bedi, in his previous India role, was credited with reinforcing Motorola’s positioning and driving brand momentum over the past year. In his expanded regional mandate, he will work with Asia Pacific leadership and country marketing heads to align strategy, strengthen operational discipline and unlock growth across mature and emerging markets.
Ranjan described India as a critical growth engine for the brand, noting that Bedi’s regional remit would foster tighter strategic cohesion across Asia Pacific, while Chowdhury’s consumer insight and category breadth would help scale the brand’s next phase in India.
Chowdhury said she was joining at a moment of “strong growth and momentum”, adding that she intends to deepen consumer engagement in a market where technology cycles move fast and brand loyalty is hard won.
