MAM
Bhaskar Group awards ‘Kirtikaar Bhaskar’ creative award to Agency Purple Focus
MUMBAI: The Bhaskar Group has awarded Agency Purple Focus the Kirtikaar Bhaskar creative award. Purple Focus from Indore has bagged four golds, four silvers and one bronze in all, two golds in the campaign and events and promotions category for Suncity Amusement park, one in the real estate category for its brand Opal Developers and, one gold for direct mailers for its client Eicher.
The Kirtikaar Bhaskar Creative Awards invited entries in the following categories – consumer durable/electronic/automobiles, campaign, education, lifestyle/fashion/FMCG, direct mailer, outdoor campaign, events and promotions, real estate and telecom and IT.
In the education category – Deepak Advertising (Indore) bagged a gold, in the automobile/ Electronics and Consumer Durables and outdoor campaign categories Percept Swift advertising (Indore) bagged two gold medals for its brands Kirloskar Brothers Ltd and Kanika Digital respectively. In the fashion and life style promotion- Aquarius( Bhopal) won a gold for its brand Llyas, informs an official release.
The jury for the Kirtikar Bhaskar Creative awards included personalities from media – McCann Erickson executive chairman Prasoon Joshi, Euro RSCG VP creative Asokh Karnik, Starcom executive director India-West Manish Porwal and OMS president C. D Mitra.
Bhaskar Group National head – brand strategy and communication Sanjeev Kotnala said, “The Bhaskar Creative Awards aim at encouraging the agencies in Bhaskar states to develop better communication for their clients. This competition will work towards improvement in the quality and efficiency of the communication developed by these agencies.”
Kirtikaar Bhaskar Creative Awards is aimed at promoting excellence in creativity at regional level specifically developed by agencies having their offices in Bhaskar markets for advertisers in Bhaskar Markets including Rajasthan, Madhya Pradesh, Gujarat, Chattisgarh, Punjab, Chandigarh , Himachal Pradesh and Haryana. The objective of the awards is to motivate and further push regional teams so as to reduce the gap between state level and metro advertising agencies.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
