MAM
Fortune Brands to focus on Teacher’s brand in India
BANGALORE: Fortune Brands, a US $7 billion global liquor company, has completed the transaction for the acquisition of more than 20 spirits and wine brands that will elevate the level of its portfolio, expand its international strength and take it closer to global leadership in premium spirits and wine.
The brands and related assets are being acquired from Pernod Ricard following the latter’s acquisition of Allied Domecq earlier. Fortune Brands’ wine spirits and wine business is handled by Jim Beam Brands.
UB Group chairman Vijay Mallya had expressed intent of acquiring some brands of Allied Domecq which would be put up for sale as a necessary trim off. After Pernod Ricard’s acquisition of Allied Domecq, Mallya said there would be rationalisation of certain brands within the portfolio.
In India, Fortune has reiterated its commitment to continue building the Teacher’s Scotch Whisky brand. A release quotes Jim Beam Brands VP-Global Travel Retail & Affiliates, Rupert Patrick as saying, “Jim Beam Brands is delighted to own a successful brand like Teacher’s scotch whisky in India and recognises Teacher’s market leadership in the `bottled in India’ Scotch segment in India. We have a keen interest in the strategy adopted for the steady and robust growth of the Teacher’s Scotch whisky portfolio in India and are committed to take the brand forward to make it even more successful. We recognise the great potential and opportunity for Teacher’s Scotch whisky in the country and we will work closely with the team behind the successful operations in India. We are currently involved in the integration process for our businesses following the acquisition. Further announcements on Fortune’s plans for the Teacher’s brand in India will be made in due course.”
Fortune Brands is acquiring some of the premier growth brands in the world, including Teacher’s Scotch Whisky, Sauza tequila, Courvoisier cognac, Canadian Club whisky, Laphroaig single-malt Scotch and Clos du Bois wines. The company is also acquiring leading national brands in the U.K., Spain and Germany, Allied Domecq’s distribution operations in those markets and for California wine, Pernod Ricard’s Larios brand, and production facilities related to the brands. The new brands will more than double revenue for the company’s spirits and wine business and place it among the top four spirits companies in the world. While there will be a transitional period not to exceed six months during which the assets will be transferred to Fortune Brands, the company will manage the brands and assets – and receive the profits and cash flows – as of the closing.
The release further quotes Jim Beam Brands president Tom Flocco as saying “Our strategy for Jim Beam Brands going forward is simple. We’ll invest in the continued growth of our leading spirits and wine brands with a strong emphasis on marketing. We’ll leverage our broader, stronger portfolio to support brand growth. And we’ll capitalize on new international growth opportunities. To achieve our goals, we’ll rely on a powerful combination of talent from both Jim Beam Brands and Allied Domecq. We’re excited to welcome to our family the teams of people who have helped build these brands into global and national leaders,” added Flocco.
The liquor business is undergoing a period of consolidation. Earlier this year, Mallya completed the acquisition of Shaw Wallace for Rs 15.45 billion to become the second largest distilled spirits company in the world. He is eyeing further acquisitions which could take him to the top slot in that segment.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
