MAM
Tata Indicom and Kinetic enter strategic nationwide alliance
MUMBAI: Tata Indicom and Kinetic Motor Company have entered a strategic alliance to offer consumers a series of joint promotions.
Under this tie-up, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic’s major scooter brands. With Kinetic’s four stroke scooter Nova 135, a Tata Indicom post paid mobile and a walky valued at Rs 3000 will be given free, in addition to one year of free local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom True Paid mobile worth Rs 2000.
The offer is available nationwide and will be targeted at executives and students.
Announcing the tie up, Tata Teleservices Limited president marketing Harish Bhat said, “This is a fabulous opportunity for customers to experience superior offerings. Such a marketing strategy can aid in
effectively garnering mileage from retail establishments of both parties involved. Through this initiative Tata Indicom ensures that customers stay connected with their near and dear ones even on the move. Keeping in line with Tata Indicom’s philosophy, this offering enforces our commitment in ensuring that, with us one can truly ‘Do More and Live More’.”
Kinetic joint managing director Sulajja Firodia Motwani said, “This tie-up is a partnership between two strong brands with symbiotic products. Ultimately, this will benefit our customers – who can become mobile in the dual sense of the word with the purchase of a scooter. I think this is a win-win partnership – where ultimately the customer walks away with the best of both worlds!”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
