MAM
Total Sports ,Asia enters, fashion arena
MUMBAI: Trying to take fashion beyond the realm of the elite of Indian society and making it relevant and accessible to common people! That is what sports marketing firm Total Sports Asia (TSA) is looking to do. For this purpose it is organising a series of fashion events in India.
The first of these Shoppers Stop Fashion Week takes place in Pune from 6-8 May 2005.
The main elements of the Shoppers’ Stop Pune Fashion Weekend are:
Promotions: A Canter branded with event images hits the streets of Pune today 2 May. It is targetting key areas to create awareness and encourage participation in the contests. The Canter is funky with lights flashing and music playing. An M.C. communicates while models walk the canter depicting the essence of the Fashion Weekend.
Loreal Paris Cover Girl Hunt – This involves searching for the face of the Fashion Weekend. Girls aged 16 to 28 can participate.
Happy Dent Miss Beautiful Smile – This searches for the most appealing smile capable of turning heads with just one flash of the teeth.
The Runaway Model Hunt for boys and girls –
This competition is the search for the best male and female model to walk the talk. Here, the attitude rules. Participants have to be in the age group of 16yrs to 28yrs of age.
The L’ Oreal Beauty and Skin Makeovers –
Experts from L’Oreal will be rendering their services using specialised L’Oreal Skin Care and beauty products to registered applicants giving the clients a complete briefing of the benefits of using L’Oreal products
The finale on 8 May will see what TSA claims is the longest ramp ever seen by Pune in line with international pr?t showings in international runway shows of Milan and Paris. The designers participating in the fashion show are Rocky S, Raghavendra Rathore, Suneet Verma, Shantanu and Nikhil, Ashish and Smita Soni.
The title sponsor of the event is Shoppers’ Stop. The associate – sponsors are Computer Associates, L’Oreal and Happy Dent. The official partners are The Herald, Barista, Jazz by the Bay at E-Square, Crossword. While no broadcaster has been roped Total Sports Entertainment India (TSEI) MD Navneet Sharma says that the company is talking to fashion broadcasters for covering the event.
Sharma says, “After Pune we will organise a fashion event in Bangalore in June. Over the course of the year we are looking to bring events like this to the Metros. Our aim with this endeavour is to continue to exponentially impact the lives of individuals and brands who seek entertainment through sports, music, films and all other activities which make them enjoy life to the fullest.
“We deliver television programming which is tailored to ‘wow’ the audience through leading television broadcast partners and by creating unique and unprecedented events which promote brand communication through interweaved synergies. TSEI now has created a unique first of its kind in the Fashion genre- the first Shoppers Stop’s fashion weekends across the cities of Pune and Banglore.”
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
