MAM
Yamaha launches new sales, mktng outfit for India
NEW DELHI: Yamaha Motor India today announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales.
The new entity will be a wholly-owned subsidiary of Yamaha Motor Co. Ltd, Japan and will focus on domestic sales, marketing and after-sales services.
The incorporation of Yamaha Motor India Sales is indicative of Yamaha’s corporate strategy for India, which is seen as a major market and manufacturing center.
To be headed by T Maeda as the new company’s director for marketing, who will be assisted by Atul Gupta as head of sales and marketing, Yamaha Motor India Sales will commence operations from 1 October 2005.
Enabling Yamaha Motor India to drive into a new growth phase, the new company will reinforce the core product values “being sporty, stylish and innovative.”
The company will continue with its mission of `touching your hearts’ by offering a unique ownership experience and providing products and services in tune with the distinctive needs of Indian customers.
Announcing the incorporation of the new company, Yamaha Motor India CEO and MD H Yanagi said: “We plan to consolidate our position in India as it is a key market for us and we are bullish on it for growth. Integrating our sales
and marketing operations in the new company will enhance our business activity in India.”
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
