MAM
EM2: Brand connect and the entertainment business
MUMBAI: The Film and Television Producers Guild of India’s entertainment, media and marketing forum EM2 was held in Mumbai today. The seminar was targeted toward marketers, film and television producers, media and marketing companies.
The inaugural session was presided over by Film and Television Producers Guild of India president Amit Khanna, Film & Television Producers Guild of India vice president Yash Chopra and Film & Television Producers Guild of India vice president and Sony Entertainment Television (SET) India CEO Kunal Dasgupta. The keynote address was given by Star India CEO Peter Mukerjea.
Hungama.com CEO and managing director Neeraj Roy, who also conceptualises EM2 said, “Entertainment marketing will be an integral part of every marketers budget in the coming months and years ahead. India at the cusp of a retail and entertainment revolution with consumerism booming and an association with movies and entertainment will go a long way in breaking the clutter for brands.”
Khanna added, “At a time when the entertainment and media industry in India is catching global attention it is important to create forums like EM2. The Guild which represents the who’s who of the film and TV production, hopes to get a meaningful dialogue going between creators, media, advertisers and other professionals to leverage each others’ strengths leading to a win-win for all.”
The first session of the conference titled Film and Television Programme Marketing was chaired by Walt Disney Company India MD Rajat Jain.
Among the speakers were Star India COO Sameer Nair, who spoke on the marketing of KBC2, which was re-launched on 5 August. Nair traced KBC2’s success story and dwelt on the various factors that contributed in building a show that created the phenomenon of “appointment viewing” on television in India when it was launched in 2000.
Producer of the Aamir Khan starrer Mangal Pandey – The Rising, Bobby Bedi spoke on the amount of pressure on the cast and crew of the film, which was a big film with big expectations.
The second session was titled – Live Events and Promotions – Taking the route of Experiential Marketing. The consumer is no longer in front of the television screens alone. They are in shopping malls, in cinema halls and they want to experience entertainment live. From large format live events to consumer promotions and road shows, entertainment companies have still a long way to go. This session dwelled on the opportunities and challenges that lay ahead as this segment of entertainment evolved.
The speakers were McCann Erickson president Santosh Desai who spoke on the power of experiential marketing. Wizcraft director Sabbas Joseph spoke on the potential for live Indian entertainment globally and threw light on the kind of entertainment that worked internationally.
SET India head marketing Nina Jaipuria, on the other hand, spoke on the marketing of Indian Idol.
Indiantelevision.com founder Anil Wanvari pondered over the question as to whether some television stars attract more euphoria than even Bollywood stars in some markets. He also threw light on the power of television.
The third session was titled Digital and Mobile Entertainment – The New Media has finally arrived. the Digital and Mobile Entertainment – The New Media has finally arrived. India has over 50 million people who are digitally connected. By 2010 this number is expected to grow to 300 million. Mobile Entertainment, broadband and interactive TV are the future of digital entertainment.
The speakers of this session were Reliance Infocomm president – content and applications Mahesh Prasad, Hungama Mobile managing director Neeraj Roy, Bharat Sanchar Nigam Ltd deputy director general marketing Anil Jain and exchange4media.com managing director Anurag Batra.
The fourth session was on – The Big Entertainment Opportunity – Going beyond the obvious and was chaired by Zee Television president Pradeep Guha. The speakers for this session were producer director Mahesh Bhatt, Percept Holdings MD Shailendra Singh, NDTV Media CEO Raj Nayak, General Motors India vice president marketing Amit Dutta and Coca-Cola India general manager marketing D Mukherjee.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
