MAM
There’s a new spin to Fanta’s marketing strategy
MUMBAI: Coca Cola’s soft drink brand Fanta is all set to take on the summer season. Apart from acquiring an innovative fun-filled shape called Fanta Spin, the soft drink is being pushed in the market with a series of new marketing campaigns.
Fanta’s new avatar is being launched in a mobile pack size across the country in a phased manner. The product will be rolled out across India over next few weeks, informs an official release.
Coca-Cola India VP marketing Vikas Gupta said, “We are very excited about the innovative Fanta Spin bottle which reflects the brand values of being a fun catalyst. Fanta Spin has had a very good response internationally and we are very positive that our consumers will enjoy the new look and feel of Fanta.”
The company is launching an integrated marketing campaign for promoting the new look. These include a new Fanta TV Commercial (TVC) with the brand ambassador and leading Bollywood star, Rani Mukherjee.
The film opens to Rani Mukherjee and her friends waiting at a bus stop. A wannabe dude comes along and tries hard to impress the girls. The film captures how Rani and friends use the Fanta Spin bottle to puncture his pretentious behaviour. The film, with a touch of humour, sums up with the voice over masti ne liya naya shape…clearly positioning the new pack as the pack of fun, adds the release.
The TVC hits the small screen on 10 April across all Hindi mainline channels. A number of on-ground activities like roadshows covering youth hangouts in the city with exciting games like spin your future, spin bowling, juggling contest, write in a slogan and win an Akai MP3 music player, etc are planned to keep up the excitement this summer.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
