MAM
‘Fame Gurukul’s’ Mandira & Manav on Red FM in exclusive tie-up with Sony
MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen to Sony’s latest strip reality drama offering Fame Gurukul on radio.
As part of this exclusive tie-up, Fame Gurukul’s hosts Mandira Bedi and Manav Gohil will play radio jockeys on Red FM every Monday as part of the evening prime time show – Happy Hours. Starting 7:30 pm, for half an hour the duo will play songs for listeners and fill them in with tidbits on Fame Gurukul’s behind the scenes drama, interesting incidents and anecdotal sneak-peaks from the show.
Listeners can also participate in various opinion polls and contests, thus winning passes to the live gala shoots of Fame Gurukul. For the next half hour, listeners are offered a recap of the gala episode of Fame Gurukul telecast the previous Friday.
Red FM listeners through the radio channel’s request show called Mera Wala Gana, can also call in and ask for their favourite song to be sung by the Fame Gurukul’s “top student of the week”. Apart from this, a daily 15 minute recap capsule of Fame Gurukul airs every Tuesday-Thursday at 8:15 pm and on Fridays at 7:45 pm. Weekends will offer listeners interesting updates on the show and the voting information about the students in danger.
Says Red FM COO Abraham Thomas, “We are excited with the seamless integration between TV and Radio in this unique co-promotion for Fame Gurukul. This is also the first time ever that we have Mandira and Manav exclusively as RJs on our radio station.”
Speaking on the same, Sony VP marketing and communications Nina Jaipuria says, “This is a unique initiative wherein apart from television viewers, the show will also reach the many listeners of Red FM.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
