MAM
Tridal DDB India appoints Meera Sharath Chandra as NCD
MUMBAI: Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its national creative director.
Chandra will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards.
Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
Tribal DDB India GM C V S Sharma said, “I am delighted to announce the appointment of Meera as the national creative director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Chandra said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its National Creative Director. She will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Meera Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards. Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
C V S Sharma, General Manager, Tribal DDB India, said, “I am delighted to announce the appointment of Meera as the National Creative Director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Meera Sharath Chandra, National Creative Director, Tribal DDB India, said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Prior to this appointment, Meera has worked with Contract Advertising (India), Mumbai as VP creative and was heading team HSBC, Contract Health, iContract and DesignSutra and handled clients like Walt Disney, Cadburys, Godrej and Platinum Guild International.
Meera has spent over 18 years in the advertising industry with agencies like Everest, Saatchi and Saatchi, Maa Bozell- her last held post, (before Contract) being VP and senior creative director of J Walter Thompson in India. She also has over three years of international new media experience as executive director and president of Avigna Technologies, an Intel portfolio company, based in Washington DC, New York and in Hong Kong.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
