MAM
Coffee Day announces Young Achievers’ Scholarship programme
BANGALORE: In order to attract and reward excellence in academics among outstanding students from all over the country, Amber Valley Residential School, (AVRS) Chikmaglur, in association with Café Coffee Day, has announced the institution of the annual Café Coffee DayYoung Achievers Scholarship Programme.
The programme will sponsor the full annual tuition and boarding fees of Rs 100,000 per year for 20 students for three years. Café Coffee Day, the sponsor of this programme, is facilitating applications to the ‘Young Achievers’ Scholarship Programme’ from 75 of its cafés in Bangalore, Hyderabad, Chennai, Mumbai, New Delhi and Kolkata till 31 March 2005.
The message is being communicated through posters at these outlets and forms will be available at the café counters. The forms can be filled and sent directly to Amber Valley Residential School. More
information and Admission Forms can also be downloaded from the school website www.ambervalleyschool.org.
Salient features of the programme include a scholarship upto Rs 100,000 per student covering tution fees, boarding and lodging for three consecutive years for study in Grades 6, 7, 8 and residing at the school. Students will chosen on the basis of their display proficiency in general knowledge, English language capability and mathematics.
Student must have a good academic record for the past three years. Those with extra curricular interests will be favoured. Sponsorship awardees will be expected to complete their education right upto 12th grade at AVRS. The 20 selected students will have to maintain academic consistency for the three years.
AVRS is a nationally benchmarked co-educational boarding school that provides a high standard of education at a reasonable price through a well patterned holistic education system framed by experts in domestic and international education.
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
