MAM
Promax & BDA: NBC’s ‘The Agency’ dominates
MUMBAI: The Promax, 2005 BDA Awards and 2005 Promax &BDA world gold awards, a combined ceremony which took place at the Marriott Marquis hotel in New York saw the MSNBC anchor Keith Olbermann, being recognized for his role as host of the hit nightly newscast, Countdown.
The highlights from the awards show were as follows:
Alfred Greenberg and Tom Dawson were honoured by a standing ovation as two of the original founding fathers of Promax &BDA. Mary Kellogg, Mike Mischler and Martin Lambie-Nairn were inducted into the Promax Hall of fame.
NBC’s The Agency dominated the North American categories, taking home an unprecedented 28 Promax Awards. The creative services agency picked up 19 golds and nine silvers for everything from copywriting to program promotion across various genres to marketing presentation, sound design and music package. The 2005 Aerodrome Rocket Award, which recognises the work of an outstanding producer, marketer or designer with four or less years of experience in promotion, marketing or design, went to Adam Swaab of Blur Studios.
Other big winners in the North America division were Voom, with 12 golds and 11 silvers, and Canadian-based Alliance Atlantis with 14 golds and four silvers. Direct TV picked up eight gold and six silver; while the combined wins of WB Television Network (four golds and seven silvers), The WB100+ Station Group (seven golds and two silvers), Warner Brothers (three golds and one silvers), Warner Brothers International Television (one gold and one silver) and Warner Brothers Domestic Cable Distribution (one gold), gave the group a family win of 27 Promax Awards. WNBC, the NBC affiliate in New York City, was the big individual station winner, picking up five golds and three silver PROMAX Awards.
Among the international world gold Promax Award winners, BBC Broadcast led the way with 21 awards, earning 13 Gold and eight Silver. Star India took home nine golds and six silvers, while Fox International Italy picked up eight golds and six silvers. Two companies tied with a total of 12 awards each. BSkyB picked up four golds and eight silvers; while Seven Network Australia took home five golds and seven silvers World Gold Promax Awards.
Asia’s Star Group picked up the most World Gold BDA Awards with six golds, eight silvers and 12 bronzes. BSkyB picked up a total of 13 World Gold BDA Awards, with six Gold, three Silver and four Bronze. Close behind was Mexico-based OnceTV, which picked up six Gold, five Silver and one Bronze for a total of 12.
On the North American front, Fox Sports dominated with a total of 23 BDA Awards, with eight Gold, ten Silver and five Bronze. Turner Classic Movies had a total of 16 awards with 12 Gold, three Silver and one Bronze; while Comedy Central four Gold, three Silver and five Bronze for a total of 12 BDA Awards.
Promax &BDA CEO Jim Chabin paid special thanks to Joe Revello for producing the show. Following the festivities, Paramount sponsored Entertainment Tonight, the post-awards show party in the Broadway Lounge of the Marriott Marquis.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
