MAM
UP’s mango brand ‘Nawab’ launched Bangalore
BANGALORE: Uttar Pradesh Mandi Parishad (UPMP) has launched its mango brand ‘Nawab’ in Bangalore.
The company has branded three varieties under a common brand name ‘Nawab’ and has also roped in the National Agricultural Co-operative Marketing Federation of India Ltd. (NAFED) to market these varieties that are so popular in North India.
UPMP will launch the mango brand in Mumbai on 15 June, as per Dr. Ramesh Chandra Asst. Agricultural Marketing Officer, Bareilly. NAFED will market ‘Nawab’ mangoes in Delhi, Mumbai, Chennai, Kolkatta, Hyderabad, Ahmedabad, Bangalore and Chandigarh.
During their 2003 attempt, UPMP had tied up with the State Horticultural Department in Bangalore and sold around 100 tons of the Dashehari, Chausa and Langda varieties of the royal fruit. The Dashehari mango was the weakness of the erstwhile ‘Nawab’ of Lucknow says UPMP’s press release.
NAFED Bangalore branch manager K M Ramamurthy plans to utilize the popular state-run “no profit-no loss” agricultural products selling HOPCOM outlets. He also plans to approach chains such as ‘Foodworld’, ‘Fabmall’ and ‘Greens and Grains’.
Chandra says that the UP state government has earmarked a budget of a little more than Rs 10 million to market ‘Nawab’ globally; UPMP would be willing to shell in to meet shortfalls. UPMP will supply 3.5 kgs cases containing 9 mangoes each at rs.125 per case, which Ramamurthy says that HOPCOM’s will probably sell at Rs 145 per case. UPMP had grossed around Rs 4 billion last year, of which Rs 500 million came from mangoes.
Brands
Flipkart appoints Priyanka Roy as associate director – communications
She will lead strategic communications and brand engagement
BENGALURU: Priyanka Roy has been appointed associate director – communications at Flipkart, where she will anchor strategic communications initiatives across categories and strengthen stakeholder engagement for the company.
Based in Bengaluru, Roy brings over a decade of experience across corporate communications, brand strategy and public relations, spanning financial services, capital markets, technology and consulting.
Most recently, she served as AVP– head brand and PR at PL Capital Group, formerly known as Prabhudas Lilladher. In that role, she led brand positioning and public relations, shaping external perception for the financial services firm.
Prior to that, she spent more than four years at NSE India, where she progressed from corporate communications manager to senior manager corporate communications. She was part of the corporate communications team driving both internal and external messaging, supporting press outreach, leadership communication, employee engagement initiatives and large-scale events.
Roy earlier spent six years at Capgemini, including as global public relations manager and senior consultant – group press office. There, she led end-to-end global external communications programmes across business units such as automotive, digital engineering and next generation applications, working closely with international media and regional marketing teams across apac.
She began her career in agency roles, including as senior associate at Burson, handling media relations, executive profiling, crisis communications and content development for diverse clients.
With experience that spans stock exchanges, consulting majors and financial services firms, Roy now steps into a key communications leadership role at Flipkart, tasked with shaping conversations and sharpening the brand’s voice in India’s competitive e-commerce landscape.
