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McDonald’s, Dreamworks forge global marketing relationship
MUMBAI: DreamWorks Animation and fast food major McDonald have announced a two-year worldwide marketing and promotional relationship.
The first film associated with the tie-in will be Shrek 3, slated for release in 2007. This will include such signature promotions as McDonald’s Happy Meals. The partnership gives McDonald’s worldwide promotional rights to new DreamWorks animated properties.
DreamWorks Animation CEO Jeffrey Katzenberg says, “It is a privilege for DreamWorks to be partnering with McDonald’s. McDonald’s is one of the greatest companies and most recognised brands anywhere in the world. The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films, for millions and millions of people worldwide.”
As part of the promotional agreement, DreamWorks will create original animation for some McDonald’s commercials. In addition, DreamWorks will work with McDonald’s to support the company’s balanced active lifestyles programme.
McDonald’s president and COO Mike Roberts says, “With today’s announcement, McDonald’s is adding DreamWorks to our long and rich tradition of offering customers the most exciting and relevant entertainment properties.”
McDonald’s is a global food service retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 per cent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.
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BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
