MAM
OgilvyOne Delhi wins Bennetton CRM account
MUMBAI: OgilvyOne Delhi has won the Bennetton CRM account in a multi-agency pitch.
OgilvyOne Worldwide, New Delhi vice president Vaishali Sarkar said, “OgilvyOne Delhi is well represented in most of the key relationship marketing categories. It was retail that was eluding us. Perhaps no other brand could have fulfilled our hunger better than Benetton. The brand itself evokes excitement and energy and we look forward to matching that!”
Benetton is now a 100 per cent subsidiary of Benetton Italy, Spa. It is a $ 2.1 billion corporation with brands like Sisley, Playlife and Killer Loop as a part of the group.
Benetton is the flagship brand with huge consumer salience and equity. Benetton has been in India through various JV’s for the last 15 years. The brand has grown in stature and boasts a huge following among consumers in the Indian market.
Benetton India Private Limited director – sales and marketing Sanjeev Mohanty said, “The Benetton Consumer Loyalty Program would be one of the key drivers for growth and differentiation amidst cutthroat competition. This program also has the additional burden of setting new benchmarks in retail by delighting as well as pleasantly surprising our loyal consumers.”
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
