MAM
Rediffusion DYR Bangalore bags ETA Star account
MUMBAI: Rediffusion DYR Bangalore has bagged the ETA Star Property Developers account.
ETA Star is the property development arm of ETA Ascon Group (Dubai) with a turnover of over $5 billion.
The multi-agency pitch also involved JWT and SSC&B Lintas. The annual size of the account is undetermined but budgets for the first project is expected to be approximately Rs 40 million.
On winning the pitch, Rediffusion DYR vice president – South Ramesh Srivats said, “Real estate is a booming industry in Bangalore and we are excited about partnering ETA in changing the skyline of our city. You can look forward to some spectacular work from us on this project very soon.”
ETA Star was established with the prime objective of serving the burgeoning commercial opportunity in UAE’s freehold market. ETA Star property developers is poised to bring the best international practices in design, construction and execution to Bangalore, India.
According to ETA Ascon director Ashraf Buhari, “Being new to the Indian market, we wanted to associate with an agency that combined stature with energy. Rediff’s understanding of the market, consumer and creative solutions that they presented is what made us decide to go with them.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
