MAM
LG CDMA cheers for Saurav’s boys
MUMBAI: With the India Pakistan series gathering steam the LG CDMA brand of mobile phones has announced an initiative.
The company is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.
Moreover, the winners also get an opportunity to become a part of the vibrant LG CDMA ‘Cheer for India squad’, egging on the cricketers to greater heights, during the ODI in Delhi.
Any customer who buys an LG CDMA 5130 or 6130 phone from a Reliance outlet can join in the merriment. The purchase entitles a customer to a scratch card that reveals the assured gift that the customer has won: it could be an India Cap, India T shirt or a Sport Deo. Besides, the customer also gets a coupon, which when filled and returned to the retailer qualifies the customer to a lucky draw that fetches a ticket to the ODI match.
The LG CDMA Cheer for India Squad initiative was first launched last year. Its first campaign was the India Australia Test Match in Mumbai. It was a resounding success for India and leading cricket celebrities at the victory party held at a popular night Club and lounge in Mumbai toasted the Squad.
The objective of the Squad is to add a new glamour to the Indian cricket fan club complete with Cheerleaders, slogans, Pom Poms, Indian Tricolour, etc as well as celebrate cricket which the company states is largest unifying factor for all religions, castes, regions, ages of Indians.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
