MAM
Hrithik Roshan is Rasna’s new brand ambassador
MUMBAI: Rasna, which claims to enjoy a 93 per cent share of the soft drink concentrates market, has announced that Bollywood star Hritik Roshan is its brand ambassador.
As part of Rasna’s marketing strategy for the summer, Roshan will star in Rasna’s ad campaign along with the naughty and smart Rasna kid, Anuj Pandit. Veteran adman Prahlad Kakkar has directed the two new television commerial’s (TVC’s) for Rasna’s range – Rasna JucUp and Rasna Cola Cola that will hit television channels soon.
Rasna chairman and MD Piruz Khambatta said, “Hrithik Roshan is the perfect fit to Rasna’s philosophy and ideals. He loves kids and is adored by kids and adults alike. Hrithik is the epitome of strong family values and honest commitment, similar to the values that Rasna embodies. Together, he and Rasna symbolise true Indian values and strengths.
“Hrithik’s excellent health and fitness not only in reel life, but also real life embodies the passion that drives Rasna to provide its customers with healthy and high quality products! We take pride in being a brand trusted and loved by people of all ages, across India and are committed to providing the best quality, healthy soft drinks for all to enjoy.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
