MAM
NODWIN Gaming secures major partnerships for DreamHack India 2023
Mumbai: South Asia’s leading emerging market gaming and esports media company NODWIN Gaming has partnered with Intel, Monster, Hyundai, TVS Raider, Opraahfx, BenQ, and ACT for the fourth edition of India’s premier digital festival, DreamHack. The much-awaited three-day grand celebration of gaming and pop culture, packed with exhilarating action, cutting-edge technology, and esports marvels kicks off on 3 November, in the city of Nizams, Hyderabad, for a second consecutive year.
NODWIN Gaming’s strategic alliance with tech giant Intel as the festival’s global partner will usher in Intel’s unmatched expertise and state-of-the-art technology to elevate the overall DreamHack India experience. This collaboration ensures that attendees stand at the forefront of gaming innovation, resonating perfectly with Intel’s unwavering dedication to empowering the gaming and esports ecosystem, harmonizing seamlessly with NODWIN Gaming’s commitment to delivering the ultimate spectator experience to the community. Joining Intel in this exciting venture is Monster Energy, a brand synonymous with esports and gaming across the world. This collaboration aims to energize DreamHack India attendees and create a dynamic atmosphere that supercharges the esports and gaming community at India’s premier digital festival.
Adding to the festival’s excitement, Hyundai has been announced as the official mobility partner, with Indian two-wheeler manufacturing giant TVS Raider joining as the official motoring partner for the latest edition of DreamHack India.
NODWIN Gaming has further announced that ACT will serve as the festival’s connectivity partner, ensuring seamless internet connectivity, vital for esports enthusiasts and the success of the multitude of esports tournaments delivering the customary DreamHack India experience.
Opraahfx will be the festival’s talent partner, bringing an array of experiences, activities, and talent from the entertainment industry, playing a pivotal role in ensuring that DreamHack India is an all-encompassing entertainment extravaganza.
Intel has also been named as the title partner for the CS2 Invitational tournament, with world-renowned consumer electronics manufacturer BenQ joining as the tournament’s monitor partner. The CS2 Invitational will also have DreamHack mobility partner Hyundai featuring as a partnering brand.
NODWIN Gaming also extends its gratitude to the Government of Telangana for its unwavering support in the success of DreamHack India 2023.
Together, NODWIN Gaming and its esteemed partners share the joint objective of leveraging their brand strengths to deliver the highest level of entertainment to DreamHack India attendees. The mega collaboration promises to set new standards for gaming festivals and provide the community with an unforgettable three-day DreamHack experience.
Commenting on the latest edition of DreamHack India 2023, NODWIN Gaming co-founder and managing director Akshat Rathee said, “We are thrilled to bring the 4th edition of DreamHack India to Hyderabad for the second successive year. DreamHack embodies the very essence of the digital world and stands as a grand celebration of technology, gaming, esports, and pop culture. We want to express our sincere gratitude to the Government of Telangana for their steadfast support. NODWIN Gaming, in collaboration with our esteemed partners, remains dedicated to advancing the esports landscape in India through our collective intellectual properties. Our shared objective is to leverage the unique strengths of each brand to elevate the overall experience for our DreamHack community. While there is undoubtedly a significant amount of work ahead, we are embarking on an exhilarating journey filled with promise and excitement!”
NODWIN Gaming has also announced day passes designed to cater to the specific entertainment preferences of DreamHack attendees in addition to the previously unveiled feature-laden festival passes. These day tickets are priced from Rs 299 and can be acquired through DreamHack India’s official ticketing partners, PayTM Insider, and MeraEvents.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
