MAM
Essel Group launches PlayTV; marketing blitz to follow
MUMBAI: Essel Group’s 24-hour interactive and gaming channel PlayTV, managed by Dakshin Media Solutions, is now on air. The channel, which was soft-launched on 1 April, has become a fully functioning channel since 18 April.
Channel concept: Your phone is the new remote
Along with music programmes, PlayTV provides gaming news, contests, bidding and shopping. The channel runs on real time basis through SMS, emails and chats.
Essel Group is scheduled to formally announce the channel’s launch in two weeks time. The group’s director Amit Goenka, who is heading PlayTV, has told indiantelevision.com that the announcement would be followed by elaborate promotional and distribution campaigns.
“We chose this strategy because we wanted to know if any last minute changes were required prior to the announcement. And also, we felt this would help us to drive our distribution plans,” explains Goenka.
PlayTV has simultaneously launched on cable and Essel Group’s DTH offering Dish TV. In Dish TV, the channel is part of the Welcome bouquet which is priced at Rs 156 per month.
Goenka says the free-to-air channel is available across the country on Siti Cable. Efforts to get the channel in other networks are currently on, he adds.
“In Mumbai, more or less all the cable operators are carrying the channel now. Presently, we are focusing on the national distribution front, trying to get the channel onto other networks as well,” says Goenka.
Essel has launched PlayTV with an eye to cashing in on India’s growing gaming industry. Globally, gaming as an industry is a $30 billion business. At the time of the launch announcement recently, Goenka had said that in Asia, PlayTV is a new concept, while globally gaming, with a dash of entertainment and lifestyle, is a huge market.
PlayTV is supported by state of the art technology from Cellcast, a UK based company, which will help to set up TV SMS technology and also undertake training and developing of manpower in India.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
